ABOUT THE PROJECT
As part of an 'Advertising Campaigns' class at New York University, we were tasked to create an advertising campaign pitch with the theme of social good. My group created a COVID-19 related environmental PSA with environmental conservation organization, Sierra Club as our client.
POSITION
Art Director & Graphic Designer
DURATION
Spring 2020
THE PROBLEM: Lack of awareness. Not enough people know about Sierra Club and the issues they fight for. During the pandemic, Sierra Club needs to make the environment a part of the conversation again.
THE AUDIENCE: Young adults to the elderly living in the United States who have some relationship with nature, however small, and have been affected by COVID-19.
THE GOAL: To provide a positive outlook & promote change towards environmentally-conscious behavior.
THE MESSAGE: During COVID-19, the Earth has begun to show signs of healing. Simple changes in your daily routine can continue this positive momentum.
THE ADS
THE TAGLINE: The world is changing– so should we.
THE HEADLINE: Feeling possible again.
PRINT: Magazines, Newspapers
DIGITAL: Instagram, Facebook
EXPERIENTIAL: A VR experience showing major world attractions in a "before" and "after" form, shown on YouTube and Google Expeditions
