ABOUT THE PROJECT
Scout is a fictional, quarterly subscription box curated with lifestyle, wellness and beauty products. It was conceptualized for an Advertising Campaigns class at NYU.
POSITION
Head of Visual Production
DURATION
Spring 2020
RESPONSIBILITIES
Branding | Logo Design | Presentation Design | Ad Campaign Creation | Market Research
THE PROBLEM: Accessibility. For those who live outside of large metropolitan cities, access to new beauty brands at a reasonable price point may be limited.
THE AUDIENCE: Women in their 20s who are on-the-go & need cost effective yet glamorous products that are catered to their lifestyles.
THE CLIENTS: Glossier, Billie, Lola, Knours
THE GOAL: To successfully launch a new product (beauty box) and garner sales through print, YouTube and Instagram ads.
THE MESSAGE: Explore your best self. Discovering the best of beauty should be simple, easy, and catered to your needs. Explore from the comfort of your home with Scout.
THE ADS
THE WEBSITE
